Head of Performance Marketing, GTMLab
Covers how buyers use AI assistants and how to measure when an AI answer cites a brand
Rizky Darmawan is Head of Performance Marketing at GTMLab, leading the team that runs clients' Google and Meta advertising.
Seven of 14 GEO agencies in Southeast Asia publish a price. What each one charges, the minimum terms, and what to ask the agencies that don’t publish one.
People type fragments into a search box. They ask an assistant whole questions, with context, and they follow up. Write for the follow-up.
Attribution is harder than ten blue links, but it is not a black box. The signals exist, and they are worth watching on a schedule.