The questions buyers ask an assistant are not the queries they type
People type fragments into a search box. They ask an assistant whole questions, with context, and they follow up. Write for the follow-up.
Field notes on generative engine optimization: how brands earn citations inside AI answers.
Latest guides
All guidesOur experts
All profilesAlbert Lie
Growth strategy
Covers GEO strategy: what AI answers change for content, site structure and growth plans
Rizky Darmawan
Performance marketing
Covers how buyers use AI assistants and how to measure when an AI answer cites a brand
