GEO Intelligence
GEO Agency Cost: How Much Should You Pay?
GEO agency cost runs from a few hundred dollars a month to six-figure enterprise programs. The gap is mostly scope: how many buyer prompts are tracked, how many AI engines are covered, how much hands-on work is done each month and whether results are tied to revenue. Short answer: focused plans start around US$499 a […]
GEO agency cost runs from a few hundred dollars a month to six-figure enterprise programs. The gap is mostly scope: how many buyer prompts are tracked, how many AI engines are covered, how much hands-on work is done each month and whether results are tied to revenue.
Short answer: focused plans start around US$499 a month, mid-market retainers usually sit in the low thousands per month, and enterprise programs can reach six figures. Few agencies publish prices, so the published ones below are a useful benchmark for any quote.
Published GEO agency cost benchmarks
| Agency | Published price | What it covers |
|---|---|---|
| GTMLab | US$499 / US$999 / US$1,999 a month | 40, 90 or 150 prompts on 3, 4 or 5 engines; six-month term; quarterly guarantee or no fee |
| GTMLab one-offs | US$300 and US$1,500 | AI Visibility & Rivals Report; AI Feed of 200 answers over three months |
| MediaOne (Singapore) | Minimum about $1,000 a month | Full-service agency including GEO |
| iPullRank | Top tier listed at $150K | Six-month AI Search Strategy Program |
| Discovered Labs | Month-to-month tiers | GEO-only service |
GTMLab keeps its current plans on its pricing page, which makes it a handy reference point when you compare proposals.
As a broader market guide, industry reports put one-off audits at roughly $500–$2,500, small-business retainers at about $1,500–$5,000 a month and enterprise retainers at about $4,000–$15,000 a month. Treat these as general estimates rather than quotes.
What drives GEO agency cost
Prompts and engines
Tracking 40 buyer questions on three engines is a very different job from tracking 150 on five. Each extra prompt and engine adds monitoring and, usually, more work.
Hands-on work
Some plans are mostly reporting. Others include technical fixes, listing clean-up, forum answers and content each month. Ask for the monthly task volume in writing.
Markets and languages
Every extra country or language adds sources to fix and prompts to track. Bilingual markets cost more to cover properly.
Measurement depth
Linking AI referrals to deals in a CRM takes setup and ongoing work, but it is the only way to know what GEO is worth in revenue.
Term and guarantees
Longer terms often come with lower monthly prices or performance guarantees. Month-to-month gives flexibility but rarely includes a guarantee.
Example budgets
| Situation | Sensible starting point |
|---|---|
| Small business testing GEO | A one-off baseline report, or an entry plan around US$499 a month |
| Growth-stage company | A mid-tier plan around US$999 a month with CRM tracking |
| Multi-market brand | US$1,999 a month or more, covering five engines and several languages |
| Enterprise with a large in-house team | A research-led strategy program |
Red flags at any price
- No written list of prompts or engines
- A guaranteed number-one spot in ChatGPT
- Long lock-in with little reporting
- Cheap bulk content with no stated method
How to read a GEO proposal
- Count the prompts and engines, then divide the monthly fee by them to compare like with like
- Check how many hands-on tasks happen each month, not just reports
- Look for a guarantee or exit clause tied to measurable results
- Confirm who owns the content, listings work and data if you leave
Two proposals with the same price can differ several times over in actual work, so line them up item by item before you decide.
Price is only one part of the decision. Our guide to how to choose a GEO agency covers the rest.
Want a baseline before you choose? GTMLab’s complimentary 30-minute AI Visibility Briefing checks 10 of your buyer questions in ChatGPT and Google’s AI answers, then shows who is named instead of you and the first three moves to change it. Talk to the GTMLab team to book one.
FAQ
Why do GEO quotes vary so much?
Scope varies. A plan tracking 40 prompts on three engines is a different product from an enterprise program with research and PR.
Is a six-month contract normal?
It is common for plans with guarantees, because AI answers take time to shift. Month-to-month options exist but rarely include guarantees.
What is the cheapest way to start?
A one-off baseline report shows where you stand before you commit to a monthly plan.
Does GEO agency cost include content?
Sometimes. Ask whether content, technical fixes and off-site work are included or billed separately.
